Headless WordPress And More With Ivan Popov

When attending WordCamp Porto, I experienced an option to show up at Ivan Popov’s presentation on Headless WordPress. It is a single of the obscure spots for Seo, and I want to share a several insights with SEJ readers.

Headless WordPress delivers the opportunity to feed numerous channels from your WordPress install.

One particular can push facts from WordPress into:

  • Cellular application.
  • Web page.
  • 3rd-bash applications.
 Ivan Popov’s presentation on Headless WordPressImage supply: Slide from Ivan Popov’s presentation at WordCamp 2022

It tends to make WordPress much more than just a CMS it integrates into the entire ecosystem of world wide web and cellular applications where consumers can continue to get benefit of utilizing the WordPress admin panel.

It also provides builders from modern-day systems such as Respond.js or Node.js into a WordPress entire world and can make it eye-catching to the more youthful era of developers who desire to find out modern programming languages.

But, the most important question for SEOs nevertheless is, “What does it indicate for Website positioning?”

In order to discover far more, I have done a short interview with Ivan Popov, CEO of Vipe Studio and a speaker at WordCamp Europe 2022.

Headless WordPress is one particular of the obscure parts for SEOs. A great deal of SEOs really don’t realize why it is utilised for or what it must be used for. When should really Headless WordPress be utilised and when really should it not be used?

Ivan Popov: “I feel the Headless real worth is coming when we are getting a significant visitors web site, a definitely frequented a person, for illustration. We are just not conversing about hundreds of visits we are conversing about tens of millions of customers.

They require genuine electrical power and they have to have real value counts because it is not the technological know-how that is appropriate just for beginning enterprise. It is additional of the high priced ones that I seriously advise to be utilized only if your website is finding more than enough value and it is big sufficient.”

 Ivan Popov’s presentation on Headless WordPressThe typical hourly fee of Respond builders is bigger than WordPress. Picture resource: Slide from Ivan Popov’s presentation at WordCamp 2022

“Also, the Website positioning challenge can be resolved. It can be absolutely Web optimization-ready, but it is not just like WordPress where you can merely install a plugin and make it do the job.

Right here, you need to have developers to do the position – even the most basic activity demands builders to do it.

As lengthy as you can devote in your complex team, each individual Seo trouble you may possibly facial area is resolvable – completely resolvable.”

If you have a easy business enterprise web page, like a corporation web page or a uncomplicated store, you must not fear about working with Headless. You outlined that it’s ideal for superior-targeted visitors internet sites. How lots of consumers for each working day, for each hour?

Ivan Popov: “We are speaking about greatly visited internet websites. Like for example, if they have a thousand site visitors each and every 2nd, or 10 thousand visitors correct now on the web looking through the information, so we’re definitely speaking about hugely frequented internet websites.

Headless does not rely on caching, which is vital when it arrives to highly dynamic web-sites which have personalised material, task postings, or listings web sites with hundreds of countless numbers of webpages.

Caching threats the user to not always receive a new copy of the webpage, whilst Headless will constantly present the reside data.”

Did you see any indexing troubles Headless internet sites might endure from? Any Seo concerns from Headless?

Ivan Popov: “Not only have I haven’t observed any problems, but I have witnessed positive aspects mainly because Headless WordPress web-sites, for case in point, supply great inexperienced (Core Net Crucial) scores from webpage velocity tester resources and also the internet dev applications testers.

And for the reason that of all those eco-friendly success and good grades, the internet websites are basically benefiting with Search engine marketing rather than getting problems.”

So, you did not see any indexing concerns, these kinds of as pages dropping from indexing?

Ivan Popov: “No, as extended as every thing is set up appropriately, there is not an difficulty that can arise.”

So, it comes down to basic ideal Search engine optimization techniques that should be implemented with Headless WordPress. If carried out, will the web-site get rated ordinarily?

Ivan Popov: “Absolutely. The matter in this article is that it is not like plugins that are just plug-in and participate in.

You require the specialists that need to have to do anything manually. But as very long as it is established up appropriately, there is practically nothing that you can eliminate the rankings from.”

For those who want to find out Headless WordPress, what kind of instructional products do you endorse?

Ivan Popov: “Because everything is open up-sourced, you can just test to learn this like you traditionally technique new technological know-how. Just browse as significantly product as you can. There are a great deal of no cost elements as well.

All the things is open-sourced. There is a neighborhood. So, anything is just beginning. Starting a undertaking – the initial venture is the most difficult – but then attempt to do as difficult things as doable, and you will find out by natural means just like approaching any new technological innovation.”

In your presentation, you mentioned that Headless WordPress centered on NextJS is much more Search engine optimization friendly than ReactJS. Can you please expand on that much more in what kind of troubles a person may possibly operate into when using ReactJS and what variety of possibilities are provided NextJS as you identify it a more Website positioning-helpful framework?

Ivan Popov: “For example, if we are applying a set up with ReactJS and examining the facts from the Rest API, then we depend on real time communication among the Rest API on WordPress and the ReactJS web-site.

Which is why, at some stage, this conversation can interfere or something can be fetched, which is not super trustworthy when it arrives to Search engine optimisation because Search engine marketing relies that Google has fast access to meta, Seo titles, description titles – points like these.

People are the problems that can result, but for case in point if you are applying future web page with, let us say, graph communicator, then we have everything server side pre-rendered, and then we have no challenges at all.”

Generally Google is equipped to index meta descriptions as a portion of HTML and not at the rendering section. Rendering sometimes may possibly acquire significant computing means and Google may drop off from indexing for the duration of rendering. 

Ivan Popov: “Yes, right.”

In case of ecommerce, when would you recommend Headless? For eocmmerce suppliers with a selected range of products and solutions, prospects, and so on. in purchase to consider switching to Headless. 

Ivan Popov: “When utilizing it for ecommerce, we should really be seriously very careful. It is scaling for significant retailers not for any store but for a substantial store. We are basically developing all the things from scratch.

When it will come to woo ecommerce, we have plugins for payment varieties and shipping and delivery vendors. If you are switching to Headless, our builders need to code those integrations.

So, now our builders need to have to code integrations for payment suppliers and integrations for shipping companies.

So, we will continue to benefit due to the fact our webstore is turning out to be tremendous rapid and receiving served globally to thousands and thousands of clients, but on the other facet, the investment is a great deal greater due to the fact you require to devote in coding every single single performance your internet site is concerned in.”

In the scenario of ecommerce, is it greater to take into consideration other platforms rather of Headless?

Ivan Popov: “I are unable to say this since I’m a die hard WordPress admirer, but you need to have to make absolutely sure the investment decision is well worth it.”


Headless WordPress is a advanced tech, and applying it need to be justified by organization aims.

It is wholly redundant and waste of spending budget to use Headless WordPress when you have standard internet site or blog site.

It ought to be deemed as an choice when you will need cross-platform abilities or a extremely dynamic web-site with hundred thousands of web pages, no subject you use Headless or not generally use Google Look for Console’s URL inspection instrument to see how Google does crawl your webpages.

Highlighted Image: Primakov/Shutterstock

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